Monday, September 8, 2008

About Us

Owners Kim And Niki Carrera have been full time professional chauffeurs for over 11 years. We dress with tailor made uniforms and have had professional driver training. We endeavor to give you a class service and have you look forward to using us again.Please be aware there are many bogan-cowboy outfits in Perth that are trying to subsidize their crass flashy cars by acting as a Limousine Service but we are not one.
Most new to the limousine business have never before been self employed before so don't have any of the hard earned education of working for yourself. The ones that have worked for themselves are generally trying to escape from some tedious unrelated , unglamorous menial source of income. Not realizing that their new chosen business is only glamorous and interesting to their clients. Their new work is just as an over glorified bus driver and janitor but mainly just waiting around for more important people, like you.
In the main they are well intentioned but they never take into account the cost of doing business especially depreciation, maintenance or advertising, some of which hardly generates its own cost. So after they have been to the accountant for the second year running with another paper loss which may be eating into their home equity, they decide to get serious by cutting prices or buying further equipment. Thus spiraling them back to whence they came while making life harder for those whom have seen it all before.
Recently the economy has slowed somewhat and having been a business broker in the late 80's an old client rang us for advice as the business they had bought recently was not generating as much income as the previous industrious owner. After taking one quick look at the business website it was apparent that the goods available had not been made up to date and as the new owner was from an IT background had no excuses. He was simply told you have to put the same effort in to get the same results. Just buying a plane, limousine or a running business does not mean it is like putting money in the bank and collecting the interest cheques.
I am an owner chauffeur of a custom built tailormade limited edition limousine which was built to my specifications to be comfortable classy and well air conditioned which was mainly for my middle aged clients. The new bogan cowboys in the industry seem to have the taste of a twelve year old Gothic attention seeker. I mean ever body to his own but my clients and i have a quiet chuckle at the crass limo's with garish paint and over priced chrome wheels not to mention the circus like interiors that my wife describes as a cartoon that threw up. Now children ,teenagers and adults that refuse to grow up just love these show pony rides but sorry these are the high maintenance passengers which we are ever so politely trying to avoid. Then with a tightening of mums purse strings with food and fuel higher ,this group should be the first to have their allowances curtailed but maybe not . We all need our little luxuries especially when we can spend our ungrateful children' s inheritance, although the grateful ones will have already encourage you to do so.
The novelty of owning a limousine and being praised for it does take a few bad experiences to wear the fun thin (ie. people throwing up, braking glass's, hanging out the window , damaging your winder mechanisms , having rocks and eggs thrown at you and your vehicle)
I have no problems with a driver that after seeing if they like the work buy a new limo or even others that come into the industry with an entry level second hand unit .To pay their dues to the people that have built this industry, as well as the client base and learn the ropes as it were. I do however take exception to naive new comers that are lured by the bling to endow there facile gain to oblivion and mortgage their future because the have not taken the time to do their due diligence.(I would liken it to taking the fish out of a pond after a village had breed the stock) They on the other hand just see it as the competitive nature of business which is true but they should not then expect to parasitically feed off the altruistic for offload work when things go quiet or to be treated with adoration because they have a new toy that those that came before must show polite but unrequited interested in.


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